Social
Social media setup, handling, and marketing — three different jobs
Social media setup, handling, and marketing are three different jobs. Post counts are never unlimited, and calendars need a real mix.
Setup: access, pixels, and the profile itself
Setup is business accounts, roles, pixels, and the public profile. If ads will run later, Meta and TikTok need the same hygiene as the website. This is the foundation for social media marketing, not the whole retainer.
Handling: the calendar and the comments
Social media management is the always-on work: a calendar you can defend, community replies, and a creative pipeline. Reels, stills, and carousels are production — see content creation and reel making when that volume is in scope.
- Platform mix chosen for the audience, not copied from another brand
- A posting rhythm that matches what you can actually approve
- Reporting that names what ran — not a vanity follower screenshot
Marketing: when paid social joins the brief
Organic handling and paid social can sit in one proposal as two lines. Meta, TikTok, LinkedIn, and YouTube ads are not a bonus “boost” button. They need an offer, a landing page, and a budget you can sustain.
Share the channels you already have and the markets you want. Contact us for a scoped mix.
FAQ
How many posts per week do you include?
That is set in the proposal after we see channels and capacity. We do not sell unlimited posts.
Is setup the same as marketing?
No. Setup is profiles, pixels, and access. Handling is the calendar and community. Marketing is paid and organic growth work.
Which platforms do you cover?
Meta, TikTok, LinkedIn, YouTube, Pinterest, X, and Snapchat — the mix is chosen for the audience, not copied from a template.